Building Your Million Dollar Brand™

Your Ideal Client's Problem Canyon

November 25, 2019 Ciara Gigleux Season 1 Episode 18
Building Your Million Dollar Brand™
Your Ideal Client's Problem Canyon
Show Notes

Ever heard of the principle of "loss aversion"? It's what tends to makes us humans more motivated by the threat of losing than we are by the prospect of winning. In this episode, I'm expanding on this idea and thinking about your ideal client's problems and pain points and how you can hit on these in your copy.