For service-based businesses, sales copy is very important – you aren't selling a tangible product: you're selling your time and your expertise. Expressing why your ideal client needs this and why they should pick YOU can be difficult. And it can be hard to wrap your head around having to try and 'sell'. When I first started my business, the idea of 'selling' made my palms sweat. In this episode, I'm sharing with you how you can re-adjust your thinking about 'selling' and how to write your sales copy in a non-salesy way!